16min chapter

The Revenue Leadership Podcast with Kyle Norton cover image

JD Miller’s CRO Playbook for PE-Backed Companies

The Revenue Leadership Podcast with Kyle Norton

CHAPTER

Navigating Sales in Private Equity

This chapter chronicles the career journey of a sales professional who transitioned from law to B2B tech sales, sharing insights from 25 years of experience within private equity-backed companies. It discusses the complexities faced by Chief Revenue Officers in these environments, including the balance between growth and profitability while managing rapid changes post-acquisition. Through personal anecdotes and industry observations, the speaker emphasizes the importance of communication, relationship-building, and strategic growth in sales leadership.

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