Fintech Insider Podcast by 11:FS cover image

935. News: Adyen partners with Yapily, Curve unveils an industry first, and after Barclays, are more big bank outages ahead?

Fintech Insider Podcast by 11:FS

CHAPTER

Navigating the U.S. Fintech Landscape

This chapter examines Santander's efforts to establish a neobank in the competitive U.S. market, addressing the challenges faced by fintech companies like N26 and Monzo. It highlights the strategic importance of targeting specific demographics, such as the Hispanic population, and the need for persistence in a diverse market. The discussion emphasizes the evolution of banking models and innovative consumer protections, ultimately underlining the complexities of gaining traction in the U.S. financial ecosystem.

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