Crossbeam: How Sean Blanda Built a 55,000-person Newsletter
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Are Events a Line of Revenue or a Marketing Function?
Are events a line of revenue or is it a marketing function? Like is there an events P and L or do you just consider whatever costs associated with it as just part of your marketing budget? The interesting way to expect this, yes, to all those things. This year is us focusing in and on a handful of either like brand building or pipeline filling events depending on what the event is. And honestly, it's like a conversation we're still having. It's like, what is the best use of this limited time and money?
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