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The Big Money at the US Open

Bloomberg Business of Sports

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The World of Tennis

The US Open is open and free to the public during fan week. The top rows are practising freely across the courts, including an arthur ashtadium. It's a festival in the ground - sometimes we say it's a food and wine festival with tennis on the side. Last time you had a beautiful commemorative cup was when i got wellwewas that was 20 years ago. I think we will sell over a couple of hundred thousand of them this year. But the honey deuce is iconic. Twent three bucks a pop, 20 to take away when'e got a cocktail in new york and paid 22 dollars per drink. So perhaps we see serena

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