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8. Create "Aha!" Moments – Neuroscientist Dr. John Kounios on the neuroscience of creative insights

Love Your Work

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Fostering Innovation Amidst Constraints

This chapter explores the challenges hindering innovation in academia and research, particularly the pressures from funding bodies and the preference for safe, incremental advancements. It highlights the neurobiological underpinnings of creative insights and the impact of time of day on cognitive functions, alongside anecdotes illustrating the unpredictability of inspiration. The discussion emphasizes the necessity of fostering a balance between traditional research and riskier, transformative projects to stimulate groundbreaking discoveries.

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