Are We Data Driven?

We are, as market is becoming a little bit data driven. Have we gone too far? We're being data driven. I think you can get all the numbers, but you need t be able to turn that into some sort of actionable insight. Looking at a spread sheet will tell you only an element of the story. Data's great, but it isn't the full picture. And it can also lead you down investment decisions terms of mediat bin like a, say, that aren't the right thing for your brand to do.