293 - What B2B Marketers Can Learn From DTC | Gaetano DiNardi
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The Prerequisites to P R in Your Business
In my experience, there are pre requisites to even considering p r that you should have in your business. You should have a clear, compelling story that you're bringing to the market about what's the what's the issue and what's your point of view on it. It's highly beneficial to have some level of an evangelist in your company that is communicating that story outwardly. Once you have those prerequisites in place, like the old way would go out to a p r firm and then try and work to the p r places and like convince them that put you in there. And in my experience, you should rock on your own channels.
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