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56 | Brian Robertson | Holacracy: A Management System Designed For Humans

The Greatness Machine

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The Role of a CMO in a Company

"There's not many people that have more than 20, 30 roles in their company," he says. "Can we define in a role with boundaries and deliverables as well as expectations and accountability? That's right." A CMO would own all the output that that department, the marketing department creates,. He asks: How would a holocracy change that?

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