Sirius XM's $100 Million Deal and the Podcasting Industry

This chapter focuses on Sirius XM's recent $100 million deal with the podcast 'Smartless' and examines the motivations behind such a large investment in podcasting. It compares Sirius XM's strategies with those of Spotify in terms of exclusivity and advertising. The chapter also discusses the potential impact of these developments on the podcasting industry as a whole.