3min chapter

The Digital Marketing Podcast cover image

Understanding Social Algorithms

The Digital Marketing Podcast

CHAPTER

How to Be a Winner on Facebook

Facebook algorithms reward some of these negative behaviors as well. If you post them in the extreme, it will get more engagement and therefore it rewards it. The thing is with Facebook demographically, it's just fallen off a cliff in the younger generation. So we're canning that, taking a slightly different approach. We relaunched our YouTube channel. We started paying for visibility. Our average view time went down and our visibility organically has not increased. It's damaged us, which is interesting. You're paying for it and it's doing your damage. Retention how long people are listening for. And velocity, if your average video gets five views in the first day and you suddenly

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode