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Understanding Social Algorithms

The Digital Marketing Podcast

CHAPTER

How to Be a Winner on Facebook

Facebook algorithms reward some of these negative behaviors as well. If you post them in the extreme, it will get more engagement and therefore it rewards it. The thing is with Facebook demographically, it's just fallen off a cliff in the younger generation. So we're canning that, taking a slightly different approach. We relaunched our YouTube channel. We started paying for visibility. Our average view time went down and our visibility organically has not increased. It's damaged us, which is interesting. You're paying for it and it's doing your damage. Retention how long people are listening for. And velocity, if your average video gets five views in the first day and you suddenly

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