Ep. 1 - Judy Chevalier and Dina Mayzlin on Online Reviews
How I Wrote This
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Introduction
In this chapter, the host reflects on the effectiveness of online reviews in selling products and shares a personal experience of reading contrasting reviews for a water bottle. The guests, Dina Mayslin and Judy Chevalier, who have researched the relationship between online reviews and sales, are introduced.
Transcript
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