Search Intent Perspectives w/ Clearscope’s Bernard Huang
Content and Conversation: Organic Growth Insights from Siege Media
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The Evolution Path of Account-Based Marketing
It really depends on the topic at hand. I would say B2B content is more cut and dry. So it doesn't necessarily have as much variation or volatility in the path of what people are talking about, right? Generally somebody coins a new term, right? Like account-based marketing. People will be like, what is ABM, right? And why you need it? And like, it's an example. Someone might have a take of like, it shouldn't be the thing. It's just something that I see emerging. That might be some kind of like, uh, Coriolator.
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