Ryan Sorley is releasing a book! So we had him on to talk about it. And a whole lot more than just that – he shares his expertise in the Win-Loss space and he shares some secrets about what's in store for his book launch... 👀
Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots
Register for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspots
Check out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/content
TIMESTAMPS:
(00:00:00) Ryan Sorley is on the pod!
(00:01:26) Ryan's Upcoming Book and Workshops
(00:02:27) Deep Dive into the Blindspots Book
(00:05:19) Ryan's Origin Story with Win-Loss
(00:07:50) Challenges with Writing His First Book
(00:11:20) Empowering Product Marketers with Win-Loss
(00:14:32) Real-World Win-Loss Success Stories
(00:17:28) Validating Competitive Intel with Win-Loss Analysis
(00:21:03) The Importance of Reliable Data
CREDITS:
Guest: Ryan Sorley
Host: Adam McQueen
Producer: Grayson Ottenbreit
Editor: Stephen Despins
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