How to Make Your Sales Process More Fun and Informal

If you're having fun, people want to join in on what you're doing. I have an entirely video based sales process where I just send super short videos out instead of making cold calls or cold emails. Those videos get me meetings. That's how I keep my business running. It's I'm literally it's just me. But those videos are just me being myself for 30 seconds be like, Hey, Robert, I see you're enjoying the funny comedy I've been watching Red Partners. And that's it.