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475: Achieving 50% More with 1% Effort Using the 80/20 Rule with Perry Marshall

How to Be Awesome at Your Job

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Sell Information About Making Holes

Too often, nobody who bought a drill wanted a drill. They wanted a hole. So instead of selling drills, you should sell information about making holes. And that actually engenders more trust and credibility than just waving your carbon graphite diamond tipped drill bits in the air. Ina, information driven society, the way you develop credibility is by demonstrating your expertise.

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