2min chapter

Idea to Startup cover image

Startup Practice

Idea to Startup

CHAPTER

The Status Quo Bias

When you look at how things are going to be in five years, what's missing? What are some massive problems that will need to be solved? Our test subject jumped at the question. Students have something hardwired in us that is difficult to outflank. It's called status quo bias and it's the idea that any change represents a loss.

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