This week, we’re joined by Zach Witzel, former Uber pricing lead and now founder of Helium — the AI-powered paywall engine that’s helping top apps double revenue automatically.
Zach helped Uber unlock over $100M through smarter monetization — and now he’s bringing those insights to indie devs.
In this episode, we dive into how to scale faster using AI, the future of paywalls, and how to monetize your app from day one.
You will discover:
✅ Building AI-powered paywalls that actually convert
✅ Running pricing experiments without the guesswork
✅ Why the best marketing happens inside your app
✅ The overlooked power of discounting
✅ How to build like the top 1% — even as a solo founder
Learn More:
Get more out of your paywall with:
https://tryhelium.com/
Work with us: https://www.appmasters.com
Indie App Santa: https://www.indieappsanta.com
Get training, coaching, and community: https://appmastersacademy.com/
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