In this episode, Adam Mogelonsky and Neil Foster, fellow GAIN Advisors, discuss the nonfiction book “Generations” (2023) by Jean M. Twenge PhD and its implications for hospitality in terms of finding customers amongst Boomers, Gen X, Millennials and Gen Z, as well as how the workforce is changing amongst these generations.

As background, here is the book’s description from Amazon:

A groundbreaking, “lavishly informative” (The New York Times) portrait of the six generations that currently live in the United States and how they connect, conflict, and compete with one another—from the acclaimed author of Generation Me and iGen.

Upending the conventional theory that generational differences are caused by major events, Dr. Jean Twenge analyzes data on 39 million people from robust national surveys—some going back nearly a century—to show that changes in technology are the underlying driver of each generation’s unique makeup. In this revelatory work, Twenge outlines key shifts in attitudes and lifestyle choices that define each generation regarding gender, income, politics, race, sexuality, marriage, mental health, and much more.

Surprising, engaging, and informative, Generations “gets you thinking about how appreciating generational differences can, ironically, bring us together” (Angela Duckworth, New York Times bestselling author). It will forever change the way you view your parents, peers, coworkers, and children, no matter which generation you call your own.

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For more information about GAIN, head to: https://gainadvisors.com/

Adam Mogelonsky is a GAIN Advisor and partner at Hotel Mogel Consulting Ltd. (https://www.hotelmogel.com/), focusing on strategy advisory for hotel owners, hotel technology analysis, process innovation, marketing support and finding ways for hotels to profit from the wellness economy.

Jason is the Chief Marketing Officer at GAIN and a GAIN Advisor specializing in growth through marketing for hospitality tech startups, scaleups and SMBs as well as a mentor for the MCEDC Hospitality Technology Accelerator.

Listen to the GAIN Momentum Podcast:

Apple Podcasts: https://podcasts.apple.com/us/podcast/gain-momentum/id1690033572?uo=4

Spotify: https://open.spotify.com/show/1jfIWt1D92EzgB32yX2fP4

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