2min chapter

Marketing Against The Grain cover image

The $1.5 Billion Growth Strategy (#166)

Marketing Against The Grain

CHAPTER

Atlassian's Successful Growth Strategy

This chapter discusses Atlassian's acquisition of companies like Trello and Loom to expand their user base and monetize their products. It highlights the success of these acquisitions and explores how Atlassian can integrate and cross-sell these products to their existing user base.

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