Align Your Sales Team with Your Strategy
HBR On Strategy
00:00
The Problem With Strategy and Sales Not in Sync
Sesvides: Many companies confuse their vision or their mission statement with a strategy. The planning process in many companies is impractical, he says. Sales itself often contributes to the problem, Sesvides says. There's ultimately no such thing as great selling if that selling is not linked to the company's strategic goals, he adds.
Play episode from 01:43
Transcript
