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Launching new products inside big organisations - Hannah Gibson on The Product Experience

The Product Experience

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The Context Matters

The Okato founder says he was embarrassed about some of the things that went wrong when launching his new site. He said it's important to be very clear what you're testing and what you are aiming to trial. The context in our world is a physical environment, operations, supply chain costs,. You're paying for food. If you don't sell, you'll go to waste.

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