Art, Science, and the Power of Octavo

As democracy fractures and trust erodes, branding enters unfamiliar territory. What happens to brand building when truth becomes optional and power consolidates?

Learn more at www. justcreative.com/podcast

In this episode, we’re joined by Marty Neumeier—one of the most influential voices in branding—to explore what it means to design brands in a world increasingly shaped by autocracy, AI, and cultural volatility.

We unpack:

• Why branding depends on openness, trust, and shared meaning

• What AI, media, and power shifts are doing to perception

• The risks of brand neutrality—and the cost of staying silent

• The role of brand builders as educators, sense-makers, and cultural participants

• Why Level C is pushing brand education into new territory

• How business can remain human in an increasingly controlled landscape

This is a timely, wide-ranging conversation about branding’s responsibility, relevance, and future. If you’re a strategist, creative, or leader—this one asks more of you.