Cracking The Code Of Data-Driven Marketing
The Duct Tape Marketing Podcast
00:00
I'm Being Photobombed, Bomb a Dog, Calculate, Say Hello to the People
The biggest part of customer journey mapping that people leave out is empathy. You want to have an ability to put yourself in your consumer's shoes. I am shocked by the number of people who don't start every marketing effort with personas. The next thing that I really love to do is called an empathy map.
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