How MLS, Apple can maximize Leo Messi’s time in America — and a discussion about NBA Finals and Stanley Cup Final viewership
Sports Media with Richard Deitsch
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The Impact of Lionel Messi on the Media Universe
Lionel Messi is going to tap into that world that Major League Soccer has not been able to find their footprint in. Poulay had less to, how do I sort of say this? There were less things in the way for just the average person to see Poulay and to consume him. He's got to go up against the NFL, the NBA, all of that now in the media world. It is exponentially different than what he had to do when he first came here. Taylor: The last time we saw Messi might have been the World Cup.
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