Is Coca-Cola Worth It?

Coca-Cola gets 80% of its earnings from a variety of currencies. The yen and the mark being two very important ones. We probably know more about currencies, but we do not know more than the market does about currency. So there are costs to hedging. Should you try and engage in a whole bunch of currency swaps to go on out and convert all that stream into dollars? We don't think our opinion on currencies is any good.