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195: The Art of Listening to Your Clients with Alex Scott Whitby

Business of Architecture UK Podcast

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The Power of Listening

Residency is a way of working with clients where you spend some time in the building. The team basically that's going to work on that project into that space for a short bit of time and also helps you build a lot of trust so by being there every day people popping in  you are asking questions, he says. "I definitely like this kind of idea of bringing in some of the clinical psychology moves if you like" He adds: "We're actually not trying to solve something so quickly or solve the problem that the client thinks they have because often they don't"

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