5-4 cover image

Department of State v. Muñoz

5-4

CHAPTER

The Contradictions of Public Image and Branding in the Age of Tesla

This chapter examines the surprising effect of a car dealership commercial with the president on Tesla's sales. It explores the complexities of public perception and branding, particularly in relation to Elon Musk, and discusses how past marketing strategies may now hinder his businesses amid changing opinions.

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