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Google: The Couple That Took On The Tech Giant

The Bottom Line

CHAPTER

Challenging the Tech Giant

This chapter chronicles a couple's journey as they navigate the complexities of developing a new vertical search technology, only to find themselves at odds with Google. They recount their legal battles, interactions with European competition authorities, and the challenges of standing up to a dominant player in the tech industry. The narrative also reflects on the evolving landscape of competition policy and enforcement in the digital marketplace following critical cases like Google Shopping.

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