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What Is the Gross Margin Over Lifetime Value?
A lot of the writings on this topic talk about software companies and typically the gross margins on software are close to 100%. That's not true for most of us who don't sell software. The only way this grows is through word of mouth. If you can think about how you found this podcast, somebody probably tweeted it, told you about it, shared it on Instagram or something like that. My only ask is that you continue to pay it forward to whoever showed you or however you found out about this show.