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#319 Building & Managing Human+Agent Hybrid Teams with Karen Ng, Head of Product at HubSpot

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Integrating AI in Marketing Strategies

This chapter explores how businesses can effectively integrate AI and agents into their marketing strategies by rethinking outdated marketing funnels. It introduces a new framework called The Loop and emphasizes the importance of AI engine optimization (AEO) while addressing the complexities of transitioning from traditional methods to AI-driven approaches.

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