
Inside the Rise and Fall of America's Greatest Corporate Empire
The Investopedia Express with Caleb Silver
00:00
Myths About General Electric
There's three lines through all my books in that I had some experience with pretty much every thing that I've written about. You had this company that was the greatest American company ever or among the greatest American companies ever it'd been around since 1892 and next thing you know there's a dead body on the floor how did it get there? So my narrative juices were flowing and I wanted to know how this actually happened and I didn't see a good reason yet so once again it was journalistic juices kicked in and took a blank sheet of paper and tried to figure out what happened and resulting in this tome which is long but I think hopefully a good read.
Transcript
Play full episode