Alex Danco's Vision for the Future of Tokens

I think that I've always been impressed with, you know, one of the leaders over at Shopify, it's named Alex Danco. And sort of like having limited edition product lines that are only accessible to or at least given early access to your most loyal audience members is an actually cool future. A friend of mine, Tara, who runs a company called Co-create, they're thinking a lot about like this crossover. But I do think that NFTs as a term is kind of toxic. It isn't for me personally, but I do think like I'm seeing some of the like brands be like, okay, digital, like it's like digital collectible or like