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#24 Explore Uncaptured IoT Value in the Basics - Rob Tiffany

Momenta I Digital Thread

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The Importance of Merchandising in the Internet of Things

The idea is the same, you're moving data about a thing to somewhere else and analyzing it and making decisions. We went from driving efficiencies in those companies to helping them make more money when you started to see in real time what kind of items are popular with people. And then we could sell that data actually back to the manufacturers of foods and drinks or things like that. It's pretty forward thinking. I really think IOT is really easy. You know what the word easy is right on the money.

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