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Spanx vs Skims | Not Your Grandmother’s Girdle | 1

Business Wars

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The Rise of Shapewear: A Battle Between Titans

This chapter analyzes the competition between Spanx and Skims, emphasizing the historical impact of Spanx on the shapewear market. It also highlights Sarah Blakely's journey as an entrepreneur and the challenges both brands encounter in a changing retail landscape focused on body positivity.

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