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77: Creativity, Inc. by Ed Catmull
Bookworm
The History of Pixar
Pixar was either 54 or 56 million dollars in the hole, in the red. Steve Jobs bankrolled that personally. He tried to acquire Pixar before he got let go by Apple and founded Next. Fortunately for us and all the other Pixar fans, like they did stick with it and it did turn out okay but there's definitely an alternate path here.
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