Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.
The Journal.
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The BookTok Revolution
This chapter examines how BookTok has revolutionized the publishing industry by utilizing personalized algorithms to connect readers with their preferred content. It discusses the implications of real-time engagement metrics for publishers and highlights the emerging trends in literature, such as 'romanticity.' Furthermore, the chapter explores the challenges faced by authors in this new landscape and advocates for a more inclusive view of literature, prioritizing reader enjoyment over elitist standards.
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