I think people have been talking about this forever. Why have we removed the Bible from some parts of our society and put in self help books instead? That's a good question. I asked that question a lot. It's like, all right, so you just didn't like the word. You just wanted to like a rebrand. If the rebrand helps, I think it's probably a little bit more confusing. Science is a great story. It's a very good, powerful story. Still don't know how magnets work. Still can't really describe, you know, the molecular nature of an atomic atom. The second you can explain it kind of changes. So like, yeah

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