How I Built This with Guy Raz cover image

Advice Line with Jamie Siminoff of Ring (August 2024)

How I Built This with Guy Raz

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The Chocolate Paradox: Ethics vs. Taste

This chapter explores the intricate dynamics of chocolate production, spotlighting the ethical dilemmas faced by local farmers and the implications of global supply chains. It emphasizes the significance of authenticity in branding, showcasing how successful brands balance ethical storytelling with product appeal. Strategies for premium pricing and marketing are discussed, illuminating the challenges of offering quality chocolate that remains accessible to consumers.

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