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Customer-Obsessed Innovation

HBR On Leadership

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Listening to the Road: Insights from Rideshare Drivers

This chapter explores how a ride-sharing company harnesses driver experiences and customer feedback to inform service improvements. The speaker shares personal anecdotes as a Lyft driver, illustrating the complexities of surge pricing and the need for innovative solutions based on genuine interactions. It emphasizes the balance between strategic planning and adaptability in enhancing both rider and driver experiences.

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