
Ep. 143, The 8 Immutable Laws Of Email Marketing, With John Grimshaw.
The Smart Marketer Podcast
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How to Use Open Loop Subject Lines to Get People to Open and Engage
These are basically your open loop subject lines. When you're going to give people something, when you're making an offer, it's okay to go direct sometimes. The relationship can't be purely transactional. It needs to be conversational. Our next type is urgency. These tell readers that they must act now. I tend to find that urgency based emails actually get slightly lower open rates but drive significantly more sales. Two types left. Humanity. You need to remind your email list about the person or people behind your products. Keeping up with how people have been doing and highlighting their success stories will help them stay in touch for a longer period of time. If you're talking to somebody who
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