Adding surveys to your Win-Loss program will unlock an entire treasure trove of intel you'd otherwise miss. It's a quicker and more efficient way of getting a maximum amount of responses, and Kevin McLean has been the one at Klue driving the ship when it comes to enabling our customers to send more surveys.

Join the waitlist for Ryan Sorley's new book 'Blindspots: The Ultimate Guide to Building a Better Win-Loss Program': https://web.klue.com/blindspots

Register for Win-Loss workshops with Ryan in Boston and London: https://web.klue.com/blindspots

Check out more compete content in the Compete Community: https://community.thecompetenetwork.com/home/content

TIMESTAMPS:

(00:00:00) Kevin McLean is on the pod!

(00:02:55) The Purpose of Win-Loss Surveys

(00:06:02) Crafting Effective Win-Loss Surveys

(00:08:01) Questions to Include on Win-Loss Surveys

(00:12:02) Sharing Insights from Win-Loss Surveys

(00:14:02) Maximizing Win-Loss Survey Response Rates

(00:16:42) Win-Loss Myths Debunked

(00:19:37) Future of Win-Loss Technology

CREDITS:

Guest: Valerie Bonaldo

Host: Adam McQueen

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

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