3min chapter

The Rich Roll Podcast cover image

Mary Cain Is Fixing Female Sports

The Rich Roll Podcast

CHAPTER

Is There a Win at All Cost Culture in Sponsorship?

There's a systemic misalignment of incentives in that the sponsorship eco system is set up to financially reward you for your performance, Am says. And so that's going to create a negative environment in terms of how the athletes are interacting with each other," she adds. "And an know, honestly predisposed people to cheat"

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