How Baileys jumped category and grew 32%, with Jennifer English and Sheila Cunningham of Diageo, and Katie Sinclair of Mother, London
On Strategy Showcase
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Introduction
On Strategy Showcase talks with the Bailey's brand and planning teams. Jennifer English is SVP global brand director for Bailey's at Diagio. We also talk with Sheila Cunningham, had a planning for Bailey's in London. And Katie Sinclair, partner at Mother London that's the brand's agency.
Transcript
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