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B2B Publishers Versus B2C Publishers
The priority is still for better or worse still our events businesses driving a lot of our revenues through both delegates and through sponsorships. We are looking to launch a subscription product digitally in the coming months but even so that we're not expecting a lot for us from a transformative perspective if it does great. So we've got those each verticals and subsets and what we can do to monetize them through sponsorship and three pretty traditional events related commercialization. And that's what's worked for us in driving our business over the last few years, but terms of traditional programmatic.