
Icelandic Tourism's enhanced reality "without silly headsets”
On Strategy Showcase
00:00
Is It a Risk That We're Taking?
"Once we saw the first clip of the video, we just knew that, you know, this would be okay," he says. "We were pretty, we felt from the, from the start that there was, this was very good nature." He adds: "It wasn't mean in any way. It was just the sort of poking fun at something that at a moment, more or less, we were just capturing a moment"
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