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579. Are You Caught in a Social Media Trap?

Freakonomics Radio

CHAPTER

The Economics of Social Media Deactivation

This chapter discusses an experiment aimed at understanding the economic factors influencing college students' social media usage, particularly regarding TikTok and Instagram. It reveals the impact of social influence on individuals' willingness to deactivate their accounts, indicating a strong collective desire for disengagement. The findings highlight the complexities of digital engagement, where users often experience a disconnect between their preferences and actual behaviors, influenced by peer dynamics and social pressures.

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