Freakonomics Radio cover image

579. Are You Caught in a Social Media Trap?

Freakonomics Radio

00:00

The Economics of Social Media Deactivation

This chapter discusses an experiment aimed at understanding the economic factors influencing college students' social media usage, particularly regarding TikTok and Instagram. It reveals the impact of social influence on individuals' willingness to deactivate their accounts, indicating a strong collective desire for disengagement. The findings highlight the complexities of digital engagement, where users often experience a disconnect between their preferences and actual behaviors, influenced by peer dynamics and social pressures.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app