12min chapter

The Nathan Barry Show cover image

015: How a Billionaire Decides to Take Risks

The Nathan Barry Show

CHAPTER

Targeting Creators and the Challenges of Building an Audience

This chapter discusses ConvertKit's decision to focus on creators as their customer base and their struggle to gain traction and build an audience. They also explore the challenges faced in terms of music licensing and the possibility of building a new department to address these challenges. The speakers reflect on the challenges of entrepreneurship and the importance of finding momentum.

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