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12min chapter
015: How a Billionaire Decides to Take Risks
Billion Dollar Creator
Targeting Creators and the Challenges of Building an Audience
This chapter discusses ConvertKit's decision to focus on creators as their customer base and their struggle to gain traction and build an audience. They also explore the challenges faced in terms of music licensing and the possibility of building a new department to address these challenges. The speakers reflect on the challenges of entrepreneurship and the importance of finding momentum.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode