How to Optimize for Amazon

We've seen results four to 12% on average return of what they're seeing on Amazon at this moment in time. So that would be contribution margin per sale is typically higher than they would see on Amazon because fees are lower, especially the Amazon keeps ratcheting it up. But we'd say if we're just talking top line revenue, may four to 12%, they're definitely outliers. The more catalog available, the better and not just because you're going to get, you know, ones and twos from all these skus across the board but because the marketplace, this the shopper is different.