Coaches in the evidence-based community are often up to date with the latest in periodization and sports nutrition, but many are not even aware that there is a tremendous amount of research on coaching itself. What makes a good coach? Hint: it’s not simply being up to date with science, as that would mean that every coach prior to the modern era is a bad coach. So, what is it to be a good coach? As the title implies, it’s not about you, it’s about being athlete-centered. But what does that mean? Join in to find out!