The Power of Marketing

I would argue that Barbie's bigger than ever right in the last two months. I don't know a single person who has ever got a Barbie doll for their child since he was literally, you know, since the 80s,. That's definitely not true. It's like everyone who grew up with Barbie likes Barbie. Those same people like Greta Gerwig and other famous people. So they're going to go see the movie and it allows the Mattel Corporation to push the dolls. The American Girl corporate... I feel like those are a little higher priced. We're going to care about it for a month and then it's going to go away. "Grimace" is playing

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